Search Engine Optimization – Link Building
Detailed Product Description
1- Target Keywords:The number of keyword phrases that is appropriate for the selected SEO plan. For example, in the Local 1 SEO plan, the number of target keywords is 4. As such, a typical program for a local dentist would include a list of 4 target keywords such as:
• Dentist London
• Dentists East london
• Dentist South London
• London Dentist
It is our strong preference to work on target keyword phrases that are closely related to each other. Ideal keyword phrases include variations of the singular and plural as well as reversing the positions of the words in the phrase (if appropriate). For very tightly clustered phrases, such as those described here, we may permit the addition of 1 or 2 additional words in the program for no additional cost.
2- Monthly Articles Written: The total number of keyword-rich articles our team will write per month for any particular plan. Our objective is to write completely original, informational articles at a length of about 400 words that relate to the target keyword phrases for any particular client. Company names are not used and all writers have agreed to our ARTICLE GUIDELINES, which include such rules as:
a) No false representations of product or service use
b) Strict rules pertaining to 100% original content (Randomly audited)
c) Granting us the full right and title to their work so we are free to syndicate in any fashion we deem appropriate.
Clients can provide direction in the form of bullets or a short paragraph that will be shared with the writing team. Our writers go through rigorous quality reviews on their work and must maintain a minimum Quality Score to remain in our program. Their work is randomly audited by our editorial staff. Scores and specific comments from the editor are relayed back to the individual writer to ensure a feedback loop. At the client’s request, articles can be reviewed prior to syndication. Articles are never re-used.
3- Monthly Blogs Posts Written: The total number of keyword-rich blog posts our team will write per month for any particular plan. The blog writing process follows the same rules and Quality Score / Random Audit process as our articles. However, tone and style for blog posts are intentionally less formal. The objective with blog posts is to provide helpful information, but in a slightly more fun and personal fashion. Blog posts are never re-used.
4- Monthly Blurbs Written: The total number of keyword-rich blurbs written per month for any particular plan. RSS promotion is an excellent method for increasing backlinks because it is designed for content syndication. See the full description below under “RSS Syndication” for how our technology creates and syndicates RSS feeds for the purpose of syndicating content, creating buzz, getting readers and building backlinks. Blurbs are short (approximately 100 – 150 words) entries designed to give a quick overview of a topic, but leave the reader wanting more information. These blurbs are perfect for RSS as they are short and catchy, and encourage a reader to click through to read a full-length post. They are also keyword-rich / unique content created by our writers. As a result, the search engines give their links some weight (more than purely duplicate content that is usually found in RSS feeds).
5-Monthly Content Submissions: The total number of submissions made on behalf of a client on any particular plan. A submission may include a blog post, an article post, a social bookmark, an RSS feed submission, a blog comment (optional), or widget placement. Where ever possible, the submission includes a link to the client website. As such, these content submissions become backlinks. We have identified hundreds of properties on the Internet that accept the submission of original work in return for a link. These properties were carefully identified based on their pagerank, the quality of submissions to the site, the fact that they require CAPTCHA, and their human review process. These submissions form strong backlinks because we are in control of the content and quality of the webpage. The websites are reviewed after submission (via random audit) as a quality control measure.
6-Blog Comments: If selected for inclusion in the link-building program, this activity includes participation on well-established blogs in the form of commenting. Most blogs include a place for visitors to leave a comment. This is designed specifically for visitors to participate in the discussion and dialog the blog is intending to create. Most blogs offer the opportunity for the visitor to obtain a backlink in return for their comment. This is included by most blog owners as an incentive for their participation. If included in the campaign, our blog commenters will participate in the discussion and point the link they are given to the client website. Because this activity has been the subject of controversy, we offer this as an optional feature of our link-building. Furthermore, our blog comment staff must follow strict guidelines that include:
1) Only participating in moderated blogs (i.e., blogs reviewed by a humans)
2) Only leaving blog comments that are relevant to the discussion
3) Only commenting on blogs with fewer than 45 outbound links
4) Using a real name as the anchor text on the blog
5) Payment only for approved comments
Similar to our articles and blog posts, our comments undergo a rigorous audit and quality scoring process to maintain high quality standards.
